This consumer did that thing that we ALL do with yogurt and pudding lids - he licked it clean.
And look what he found! A little message!
He got a chuckle, enjoyed the rest of his treat and then promptly shared the experience with millions online.
Why? Because it was a fun & funny experience that added just the smallest bit of colour to his day.
This yogurt company just got Massive *FREE* viral advertising from a real life “Consumer Advocate” to millions online… all because of a little extra print on a lid.
What can we all learn from this?
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